A strong employer brand has become a non-negotiable asset in today’s candidate-driven market. At the same time, digital technologies are transforming the hiring process. TA professionals must bring a strong employer brand and digital technologies together seamlessly to deliver a modern, branded candidate experience.
With challenging skills gaps and record unemployment, candidate perceptions of a brand have more influence than ever on hiring performance. In fact, 80% of TA leaders agree that their organization’s employer brand has a “significant” impact on its ability to attract and hire great talent.
A strong brand is also vital from the candidate’s perspective. More than two-thirds of candidates (69%) are likely to apply to a job if the employer actively manages its brand.
So how are TA Leaders addressing employer brand questions? In a recent study with TA professionals at the director level and above, 64% indicated they already have technology in place to support employer brand strategies.
At Modern Hire, we’ve designed our technology to promote your brand like no other enterprise hiring platform on the market.
Our solution creates a seamless transition from your website or social media to on-demand text, video and voice interviews, and live video, voice, and in-person interviews as well. Our platform enables you to give candidates a personal, inside look at working in your organization.
Everything about our solution is purpose-built to simplify and strengthen your ability to present your brand positively throughout the entire hiring process, giving you a hiring advantage.
The employer brand embodies the entire employment experience. Candidates want in-depth information about your company, culture, and the open position before they accept a job offer. While a welcome video for candidates is a step in the right direction, Modern Hire does more because we work to transform the hiring experience. We provide ways to showcase your culture and differentiate your organization from other employers.
Is your hiring platform up to the task of elevating your brand? What kind of capabilities does it offer?
- Generic or no branding
- Logo only
- Fully configurable branding throughout the hiring process
- Need more insights on how to differentiate your brand from your competition? Download our ebook today.
