Blog

Video Interviewing Research: Utilities Sector

Marie O'Sullivan
high turnover rate image

This spotlight’s findings derive from an analysis of 546 interview campaigns involving over 7,000 candidates completing video interviews for 29 Sonru clients within the Utilities sector between January 2019 and December 2019.

The findings from over 1,050 surveys, made available to all candidates completing automated video interviews for clients within the Utilities sector between August 2018 and April 2020, are also presented.

Completion Rate

The Average Completion Rate of interview campaigns within the Utilities sector is 79%

The Candidate Experience

  • 98% found the software easy to use
  • 93% satisfaction with the candidate experience
  • 92% would complete a video interview again

Video Interview Completion Specifics

  • 24% completed their video interview on a mobile device
  • 92% completed their video interview at home
  • 55% conducted their video interview in their native language

Other Key Findings from the Utilities sector

  • 24% of respondents had completed an automated video interview in the past
  • 90% had positive feelings toward the hiring company when they received the invitation to complete the interview
  • 61% thought the video interview allowed them to demonstrate their skills and experience
  • 94% felt sufficiently informed about what was required
  • 76% said their opinion of the hiring company had improved as a result of the video interview
  • 94% believe it is fairer to have more than one person assess the video interview

Candidate Feedback: Utilities sector

“Everyone should use video interviews that give great flexibility.”

“I got a better understanding of the skills and experience required for the position.” 

“The process comes across as a very professional and organized way of finding out more on candidates, before selecting those for face to face interviews.”

“I’ve never done anything like this before, but even if it doesn’t work out for me, I’m happy that I’ve managed to gain some experience from it.”

“It gives candidates a chance to introduce themselves other than only with paperwork.”

“It’s good that the company can include more candidates by listening to short interviews.”

“It shows a discerning level of care in selecting the best candidates. Reliance on a CV/resume is not informative enough.”    

Respondent Demographics: Utilities sector

  • 61% of respondents were under 35 years of age
  • 72% Male and 28% Female

This research spotlight was first published in the Sonru Video Interviewing library, which published contributions and research from Sonru clients and candidates between 2010 and 2020.