For over ten years, we have been conducting qualitative research interviews with Sonru Video Interviewing clients to write the story of their usage. Every Sonru Video Interviewing user has their own unique story, but sometimes even unique stories find overlap areas. The result is a case study library teeming with examples of various usage and benefits. We revisited over ten years of Video Interviewing case studies across every sector and found that story highlights fell under 5 Universal Truths:
- Recruitment Process
Everything from the types of campaigns, roles, and candidate demographics to Video Interviewing’s ability to screen even more candidates to hiring manager involvement and usage beyond preliminary screening
- Better Candidate Assessment
How Video Interviewing improves candidate selection, brings applications to life, and changes minds, not to mention the opportunity for multiple assessments and skills validation.
- Remote Recruitment
Clients have been embracing remote recruitment long before the COVID-19 crisis. Key topics include more candidate reach, dispersed interview panels, removing the need for Interviewers to travel to interview locations along with the bonus of flexibility for both the HR / Recruitment function and the hiring teams.
- Key Metrics
While a reduced time to hire is the big win for many clients, many ancillary benefits come with a reduced interview time and costs, shorter recruitment processes, and higher conversions, productivity, and opportunity cost savings.
- Reputation Gains
Focusing on reputation can be found in terms of an improved Employer Brand both internally and externally. Offering candidates consistency in the recruitment process also helps with that shorter recruitment cycle to ensure Sonru clients stay ahead of the competition.
This research was created by Sonru Video Interviewing and includes contributions and research gathered from Sonru clients and candidates between 2011 to 2020.