Video Interviewing Research: Candidates in SMEs

Marie O'Sullivan
better interview experience

This spotlight derives from the analysis of 667 respondents who completed an optional survey, made available to all candidates completing automated video interviews for Sonru clients with less than 250 employees between January 2017 and August 2018.

The Candidate Experience

  • 92% felt sufficiently informed about what was required
  • 84% satisfaction with the candidate experience, 12% neutral
  • 94% would complete a video interview again

Video Interview Completion Specifics

  • 20% completed their video interview on a mobile device
  • 90% completed their video interview at home
  • 58% completed their video interview in their native language

Other Key Findings from Candidates in SME Organisations

  • 16% of respondents had completed an automated video interview in the past
  • 70% had positive feelings toward the hiring company when they received the invitation to complete the interview, with a further 24% neutral
  • 85% confidence in how the technology worked
  • Choosing the time / not having to take time off work emerged as the most popular benefit of video interviewing

Feedback: Candidates in SME Organisations

“I believe that video interviews are a sign of a highly professional HR policy. It makes me feel valued and respected.”

“I am impressed with the user experience and seamless integration across platforms.”

“The hiring process is extensive.”

“Instructions and sample questions were very helpful…very user friendly.”

“I’ve never done an interview like that before, but I must admit that I enjoyed it.”

“It’s an excellent opportunity to give the employer the first impression of oneself without having to travel to an in-person interview.”

Respondent Demographics: Candidates in SME Organisations

  • 56% of respondents were under 35 years of age, and 20% were over 45
  • 49% Male and 51% Female

This research spotlight was first published in the Sonru Video Interviewing library, which published contributions and research from Sonru clients and candidates between 2010 and 2020.