Video Interviewing Research: Retail Sector

This spotlight’s findings derive from over 14,000 optional surveys, completed by candidates interviewing for roles in over 2,300 interview campaigns from over 40 Sonru clients in the retail sector between August 2018 and April 2020.

The Candidate Experience

  • 97% found the software easy to use
  • 95% satisfaction with the candidate experience
  • 91% would complete a video interview again

Video Interview Completion Specifics

  • 46% completed their video interview on a mobile device
  • 95% conducted their video interview at home
  • 83% finished their video interview in their native language

Other Key Findings from the Retail sector

  • 26% of respondents had completed an automated video interview in the past
  • 95% had positive feelings toward the hiring company when they received the invitation to complete the interview
  • 71% thought the video interview allowed them to demonstrate their skills and experience.
  • 94% felt sufficiently informed about what was required
  • 86% said their opinion of the hiring company had improved as a result of the video interview
  • 86% believe it is fairer to have more than one person assess the video interview

Candidate Feedback: Retail sector

“This is a more efficient way of doing interviews. I would have had to travel 130 miles to do this interview if it wasn’t online.”

“Forward-thinking, innovative company.”

“It just confirmed how focused the company is on the newest innovations and customer service.”

“It shows great care and professionalism goes into the hiring process to ensure that suitable candidates are selected.”

“Great experience. I got to show off my retail skills and experience.”

“The video interview is an excellent way of getting to know candidates; better than just a CV.”

“It’s a more personal way of getting to know the applicant.”

Respondent Demographics: Retail sector

  • 80% of respondents were under 35 years of age
  • 33.8% Male, 65.6% Female and 0.6% Other

This research spotlight was first published in the Sonru Video Interviewing library, which published contributions and research gathered from Sonru clients and candidates between 2010 and 2020.