A proven leader and innovator in the health and wellness industry, the third-largest national health insurance provider serves more than 13 million customers with a wide range of needs, from seniors to military to self-employed. By staying passionate about people, choice, well-being, and innovation, the team strives to provide exceptional service and timely communication.
Hundreds of thousands of annual candidates bring numerous challenges to a talent acquisition team. This health insurance provider was especially struggling with high-volume roles in its clinician hiring.
The team was challenged to get to the right candidates fast enough and was also losing quality candidates throughout a lengthy hiring process. In addition, with a brand that centers on health and wellness, a less than ideal candidate experience inconsistent with the provider’s mission and customer experience.
Modern Hire suggested on-demand text as a smart strategy for reaching candidates right where they were with a fast and easy way to engage. On-demand text was piloted across seven different job families, everything from hourly workers to RNs.
The results were astounding. The TA team ended up conducting 1,400 interviews in 10 days. Candidate response rate was over 94%, and recruiters received completed interviews within hours of requesting them. Plus, the team reduced its time to fill by three weeks.
By engaging candidates through on-demand text interviews, the team not only drove incredible results but also brought their candidate experience into alignment with their marketing message. As a result of this pilot ondemand text interviews are now being rolled out across the organization.