How Does Interviewing Technology Shape the Candidate Experience?

   |    3 minutes read

Modern Hire

Global organizations say candidate experience has become their top priority as they seek competitive advantage in today’s challenging talent market.1 The capability of interviewing technology to help companies transform their candidate experience has made it a top-five recruiting technology investment for employers in 2018.2

Making Hiring More Candidate-Centric with Interviewing Technology

When organizations first began using video interviewing, adoption was driven mainly by its tactical advantages – time and cost savings. Today, companies invest in interviewing technology as a way to make their hiring process more candidate-centric. The stakes are high: 78% of candidates say the hiring experience indicates how a company values its people.3

Expansion in the Hiring Cycle

As interviewing solutions have expanded from virtual live interviews to nearly all steps in the hiring cycle, their influence on the candidate experience has grown. New applications like on-demand interviewing give candidates and recruiters convenience and flexibility in the early stages of hiring. Automated scheduling simplifies the entire process. Integration of interviews and assessments streamlines the experience with fewer steps and different technologies.

Matching the Hiring Process to the Role

The range and complexity of hiring needs with organizations has increased with the globalization of businesses. Where traditional hiring processes were rigid, hiring with video interviewing is more agile, making it possible for TA teams to configure the hiring process to match the role. For instance, the hiring workflow for a high-volume entry-level position could start with an on-demand text interview to prequalify candidates, then move to on-demand interviews and finally a live interview for shortlisted candidates. Hiring for a niche engineering role could start with a combined on-demand interview and assessment, then move to live panel interviews. In this way, the candidate experience can be more customized to the role than ever before.

The candidate-centric nature of purpose-built interviewing technology solutions make them a strategic choice for companies interested in changing the way they hire. Nearly three-quarters (70%) of employers that participated in the Talent Board’s 2017 Candidate Experience (CandE) Benchmarking Program have invested in video interviewing to improve their recruiting.4

The Experience from the Candidate’s Perspective

A faster hiring process is one of the first aspects candidates notice in an organization that uses video interviewing. The on-demand and automated scheduling applications increase organizations’ ability to respond quickly to candidates, so candidate wait times are reduced. Acceleration of speed to hire is a primary benefit to both candidates and employers since 66% of job seekers wait less than two weeks to hear back from an employer before they move on to another opportunity.5

Interviewing Technology shapes the candidate experience in other ways too:
First impression of an employer

While interviews are seldom the first contact between candidates and companies, the opportunity for deeper engagement they provide has an influence on candidate impressions of a potential employer. Ninety-seven percent of candidates surveyed after experiencing a video interview said the prospective employer was innovative and forward-thinking.6

Insight into the company culture

Interview platforms that are designed specifically for hiring offer many options for employers to showcase their culture and employer brand, so candidates gain broader insight into the employment experience.

Presentation as the best candidate for the job

The Talent Board’s candidate research reveals a correlation between candidate satisfaction with a hiring experience and opportunities for candidates to showcase their skills and experience.7 Video interviewing enables candidates to put their best foot forward well beyond a resume. Candidates recognize its advantages: In a survey of candidates who participated in a video interview, 97% said they felt more able to represent themselves as the right candidate with video interviewing.8

Continuous engagement

Video interview software helps employers avoid the “black hole” – a persistent pain point for candidates – by facilitating frequent updates and more points of communication with candidates.

Personalization of the Candidate Experience

The evolution of interviewing technology and the introduction of virtual recruiting assistants allows organizations to offer candidates an increasingly personalized hiring experience. For example, virtual recruiting assistants now interact with candidates to schedule all types of interviews. Using a conversational tone, these assistants find the interview time most convenient for the candidate in a fast, simple and pleasant interaction. Virtual assistants can also be tasked with sending reminders to candidates of their upcoming interview. Personalization is becoming an important differentiator for employers. It represents the next level of improvement in the candidate experience.

  1. Third-party research commissioned by Modern Hire with TA decision-makers at the director level or above, April 2018
  2. 2017 Talent Board North American Candidate Experience Report
  3. 2017 CareerBuilder Candidate Experience study
  4. 2017 Talent Board North American Candidate Experience Report
  5. 2016 CareerBuilder Candidate Behavior study
  6. Modern Hire candidate experience survey
  7. 2017 Talent Board North American Candidate Experience Report
  8. Modern Hire candidate experience survey