The Consumerization of Talent Acquisition
This theme is certainly tied to the shift in the candidate-employer relationship. Creating a candidate experience that more closely resembles the consumer experience is another emerging trend that’s become widespread reality in 2017. Today's modern candidate wants to look for a job the way they shop for products. Consumer facing brands are paying special attention to the candidate experience because a poor experience can have a poor experience can have a direct impact on brand engagement.
Focus on Efficiency at the System Level
While most platforms strive to deliver efficiencies and automated workflows, HR and TA leaders also need candidate-centric solutions to integrate with ATS systems. All the operational aspects of HR technologies must work well with each other and with the company's system of record, usually the ATS. As the scope and quality of HR tech improves, recruiters can shift their time and energy to more strategic tasks.
Prevalence of Artificial Intelligence in HR Tech
AI is this year what big data was about three years ago. The buzz on the expo floor and in between sessions was all about, “How are you leveraging AI?” It’s always an interesting discussion because AI means different things to different people. At Modern Hire, our pragmatic approach to innovation applies the latest in technology, data and science, in anticipation of market demand. Our on-demand text solution uses natural language processing and machine learning to drive better engagement, and empower efficiency.
New Confidence in Candidate Engagement Prior to Application
Organizations’ willingness and interest to engage with candidates prior to the “invite to apply” is on the rise. With the elevated functionality of HR tech this year, companies are realizing it is more feasible than ever before to begin real engagement with candidates before they become part of a system of record. The advantages to earlier engagement are clear, of course. The back-end efficiencies are helping to make it possible, and large enterprise organizations are tapping into candidate-facing platforms that work from a consumer perspective.
HR Tech 2017 marks the point at which most companies recognize their priorities must be fostering a community where people want to apply, and demonstrating through a friendly, responsive hiring process that they truly value today’s candidates.