Employer branding is an essential consideration for any business, as it becomes increasingly evident that how the recruitment process is managed and conducted can help create the right impression, but it can attract top candidates to vacant positions.
Understanding which methods to use, how to make your business stand out from the crowd, and what potential candidates want or can relate to are vital considerations when deciding upon your employer brand strategy. However, recruitment does not need to be done seriously and formally to help get an employer brand message across. Employers and HR managers are increasingly adopting fun, quirky, and memorable methods to recruit and improve the employer brand.
Using videos is one method that has gained massive popularity to make the recruitment process more comfortable and flexible for both the recruiter and the candidate. Research suggests that 80% of employers with more than 10,000 workers now use video interviews, with smaller businesses also following the trend. Video interviews can cut costs, save time, and offer flexibility for those who do not live locally while also speeding up the recruitment process. Videos can also be used in a fun and informative way to showcase work for a particular company. They can highlight what work environments look like, present real-life case studies of workers’ daily lives, and even show the benefits of working for a particular organization.
Employers are increasingly recognizing that using the people at the very heart of an organization is one of the best ways to promote branding and encourage applicants to apply for positions. Staff are the best ambassadors for a company, and job-seekers can easily relate to them. A fun and quirky method to promote a company’s branding may be to encourage staff to create a personalized blog for its website or social media pages. It could talk about aspects of the job in a light-hearted approach, creating a gripping angle at the same time. This could be in a story type of format, or it could be in a ‘did you know?’ style. Even using a series of photos, images, or music to portray a particular theme or story without the need for words can be a powerful and evocative way to get across a specific branding message.
If you want to attract the best candidates for a role while trying to get across what the business is all about, it can take some skill to execute a job description that doesn’t sound just like any other. Think about which words best sum up your business, and try to encapsulate your organization’s essence within the description. This is not always an easy task, so consider taking a copywriting course or picking out job adverts that catch your attention for some inspiration. It is outstanding to inject an element of humor within an advert if you feel this is appropriate, as long as it still comes across as professional.
This article was created by Sonru Video Interviewing and includes contributions and research gathered from Sonru clients and candidates between 2011 to 2020.