In this candidate-centric recruitment era, employer branding is one of the critical tools recruiters must employ to win top talent. This eBook presents tips and tricks to maximize the impact of Video Interviewing on employer branding.
In our eBook, you’ll pick up clues on how to enhance your employer brand during the Video Interviewing process namely:
1. First Touch
The video interview process’s first touchpoint is inviting your candidates to complete an interview with an invitation email. This may be your first interaction with the candidate and your first opportunity to enhance your employer brand.
2. The Minor Details
Every touchpoint is an opportunity to reinforce your brand. Provide as much information as possible for your candidates and use content and tone that is consistent with your company culture in the Interview Title and description, Company Information and Interview Questions
3. Intro Videos
Adding introduction videos to your interviews can do wonders for your employer branding. Your introduction video can be as unique as your organization, from full media productions to simple greetings recorded on a smartphone.
The final step in improving your employer branding with Video Interviewing is through the personalization of your account. Candidates are applying to your company, and so they want to see your brand front and center throughout the entire recruitment process.
“I love that we get to package up Cargill and brand ourselves professionally. With the information we provide along with our videos, it allows us to really sell ourselves. The Cargill account looks really smart on the Sonru Video Interviewing platform, and that gets candidate buy-in.” – Cara Walker, Talent Acquisition Specialist, HR Shared Services, Cargill
This eBook was created by Sonru Video Interviewing and includes contributions and research gathered from Sonru clients and candidates between 2011 to 2020.