Do Candidates Like Video Interviewing?

Candidates are being asked to participate in video interviews as organizations in many industries adopt the technology for hiring. Use of video interviewing solutions is changing the hiring experience for candidates. They may be asked to participate in a live interview via video, or record their answers to a set of video, voice-only or text questions from the employer using the interviewing platform. How do candidates view this technology-enabled approach?

Rated “Most Valuable” by Candidates

In 2016 Lighthouse research, candidates ranked a video interview higher than both resumes and employment assessments when asked what helps them differentiate themselves to an employer.1 In fact, about half of the candidates surveyed said that video interviews are the most valuable tool in helping them stand out.

Candidates Enjoy Video Interviewing

Benefits for Candidates

Purpose-built interviewing solutions are designed to improve candidates’ experience with hiring in addition to the business value they provide for employers. Interviewing technology offers many benefits to candidates:

Opportunity to showcase relevant skills.

Talent Board’s Candidate Experience research indicates that candidate satisfaction with a hiring process is linked to opportunities to showcase their skills and experience.2 Simply put, candidates want to demonstrate why they are the best person for the job. Interviewing platforms can contribute. In surveys with candidates who participated in a video interview, 97% said they felt more able to represent themselves as the right candidate with video interviewing.3

Credible, objective process.

Candidates want to know they’ve had a fair chance to win the job. Interviewing technology, especially on-demand interviews, supports a consistent and transparent hiring process. With these pre-recorded interviews, all candidates are asked the same set of questions exactly same way. Hiring team members can all use the same sets of candidate data for decision-making when recruiters forward the recorded interviews.

Less waiting, faster hiring.

Interviewing technology accelerates hiring and reduces candidates’ wait time between hiring steps. With the streamlined process, candidates either reach the final interview faster, or know sooner that they are free to pursue other opportunities.

Simple, convenient experience.

Job hunting has become more like job shopping for candidates in recent years, and employers are striving toward that ‘effortless experience’ now standard for consumer interactions. Interviewing technology helps employers meet candidates’ expectations for a simple, convenient experience with mobile interviewing, self-service interview scheduling, the flexibility of on-demand interviews, and by accelerating the process. As a result, candidates can learn more about a new job opportunity without making a large time investment.

Access to peers, company leaders.

Interviewing technology can provide candidates with access they may not get in a traditional hiring process to company leaders and potential colleagues. Executives and peers can be asked to briefly join a live video interview right from their desk or smartphone; they may also be asked to share insights into the company culture in short videos that are integrated in the on-demand interview process.

High Level of Engagement with Automated Scheduling

Candidates are embracing this feature of interviewing platforms. Data indicates that a majority of candidates quickly take advantage of the convenience offered by automated scheduling applications in purpose-built interviewing technology. Tracking of scheduling application use by Modern Hire’s global client base reveals that 54% of candidates schedule within the first two hours of the invite, and 84% schedule within 24 hours.4

Video Interviewing

Is Video Interviewing Reducing the Human Touch in Hiring?

When early adopters first started using interviewing platforms, some had concerns that video interviewing would reduce human interaction in the hiring process. Those concerns have diminished as experience has shown interviewing technology supports a more personalized candidate experience. Live interviews happen more frequently. As mentioned previously, candidates have the satisfaction of presenting themselves well beyond their resume or application. High-potential candidates can spend more time talking with recruiters who are freed from administrative work by the technology. Employers also use purpose-built platforms to increase their communication with candidates and drive a feeling of greater connectivity.

Is It Really a New Approach to Talent Acquisition?

About ten years ago when use of video interviewing started to grow, it was an approach new to job candidates. Since then, many candidates have experienced video interviews. In addition, the workforce has changed. Today, millennial ‘digital natives’ (ages 22-37) are the largest generation in the workforce.5 Digital engagement is expected by modern candidates, and good interviewing technology affirms that expectation. For candidates who have entered the workforce within the last decade, interaction with interviewing platforms has become the norm.

Changing the Candidate Experience with Video Interviewing

Transforming to Be Candidate-Centric

Through interviewing technology hiring is becoming more candidate-centric, a transformation that has value for candidates and employers. As an interviewing technology pioneer, Modern Hire has always focused on the candidate experience. Our solutions bring candidates and hiring teams closer together for the benefit of both. Our technology is proven to help global organizations deliver a branded, positive candidate experience.

1. Lighthouse Research November 2016 Pulse Survey
2. 2017 Talent Board North American Candidate Experience Report
3. Survey of candidates after experiencing a Modern Hire interview
4. 2017 Modern Hire use data
5. Pew Research Center, April 2018