How to calculate the financial impact of the Candidate Experience

Marie O'Sullivan

You can now calculate the financial impact of candidate experience. That’s one of the critical findings of a Frankfurt School of Finance & Management Master’s thesis by Sonru client Antonio Arias-Lopez, Group Talent Acquisition Manager at Tipico.

Tipico is an international provider of sports betting and casino games, headquartered in St Julian’s, Malta. The company has branches in Germany, Austria, Croatia, Gibraltar, Colombia, and Malta. More than 600 people work for the Tipico Group and more than 6000 in the Franchise network.

The P&L Impact of Candidate Experience

His thesis, entitled “The P&L Impact of Candidate Experience,” defines candidate experience and why it matters to businesses worldwide. How to measure candidate experience and the different regional and industry benchmarks is also explored. Research methods include multiple candidate experience surveys and benchmarked estimations. Other methods include estimates based on stakeholder reports and calculations of Tipico’s candidate experience’s financial impact in 2018.

The Magic Formula

The calculation is based on the number of rejected applicants, whether they are likely to be Tipcio customers and their associated lifetime value, then factors such as candidate resentment and word of mouth, and the potential of losing customers.

Survale, a fellow Tipico software vendor, has written an excellent round-up of the thesis here, which is worth reading.

If this all whets your appetite, why not download the full thesis here.

This article was created by Sonru Video Interviewing and included contributions and research gathered from Sonru clients and candidates between 2011 to 2020.