Video Interviewing Research: Automotive Industry

Marie O'Sullivan
automated text and recruiting

This spotlight’s data derives from the findings from over 550 candidates from the automotive industry who completed an optional survey between August 2018 and May 2019.

The Candidate Experience

  • 93% felt sufficiently informed about what was required
  • 98% found the software easy to use
  • 92% would complete a video interview again

Video Interview Completion Specifics

  • 28% completed their video interview on a mobile device
  • 93% completed their video interview at home
  • 39% completed their video interview in their native language

Other Key Findings from the Automotive Industry

  • 19% of respondents had completed an automated video interview in the past
  • 67% had positive feelings toward the hiring company when they received the invitation, with a further 25% neutral
  • 74% thought it is fairer to have more than one person assess their interviews, with an additional 19% neutral
  • 93% satisfaction with the candidate experience

Candidate Feedback: Automotive Industry

“I thought the process would be very impersonal, but the short video from the company’s HR person and the chance to practice and review improved that impression.”

“Really good, better than a face to face interview. At least you have some thinking time before you answer.”

“Very good, very well organized, and easy to navigate. Instructions were clear.”

“Very easy to use, and the tutorial videos were helpful.”

“They are modern, adaptable, and forward-thinking. It makes me want this role even more.”

Respondent Demographics: Automotive Industry

  • 50% of respondents were under 35 years of age and 27% over 45
  • 65% Male and 35% Female
  • Wide variety of roles including Engineering/Science, Sales/Marketing/Retail, Admin/HR, Finance, and IT

This research spotlight was first published in the Sonru Video Interviewing library, which published contributions and research from Sonru clients and candidates between 2010 and 2020.