Video Interviewing Research: Apprenticeships

This spotlight derives from the analysis of over 900 respondents who completed an optional survey, made available to all candidates completing automated video interviews for apprenticeships for Sonru clients between January 2017 and February 2018.

The Candidate Experience

  • 95% felt sufficiently informed as to what was required
  • 89% satisfaction with the candidate experience, 9% neutral
  • 93% would complete a video interview again

Video Interview Completion Specifics

  • 28% completed their video interview on a mobile device
  • 98% completed their video interview at home
  • 90% finished the video interview in their native language

Other Key Findings from Apprenticeships

  • 9% of respondents had completed an automated video interview in the past
  • 81% had positive feelings toward the hiring company when they received the invitation, with a further 17% neutral
  • 89% confidence in how the technology worked

Candidate Feedback: Apprenticeships

“As a first time user of this technique, I was very happy with the ease of use, and I found the whole thing very innovative.”

“I was impressed by the up-to-date technology used to go through the interview stages.”

“I feel that they put a lot of time and effort into recruiting new staff for the business, making sure they choose the most suitable candidates.”

“Something new, really great.”

“I think it’s a smart, modern way of carrying out interviews, and it seems more flexible for candidates to complete.”

Respondent Demographics: Apprenticeships

  • 24% of respondents were under 18 years of age, 57% aged between 18 and 24
  • 79% Male and 21% Female
  • Varied roles including Engineering/Science, IT, Admin/HR, and Finance

This research spotlight was first published in the Sonru Video Interviewing library, which published contributions and research from Sonru clients and candidates between 2010 and 2020.